I'm Adithyan. I like figuring things out and writing about what I find.

"Mildly obsessed" is probably an understatement. I'm a curious person who keeps falling into rabbit holes.

I've spent about eight years in SEO, working with reputed brands across India, Southeast Asia, and North America. The day-to-day is a mix of planning strategy, understanding user behaviour, analysing data, building roadmaps, running experiments, and a fair amount of educated guesswork. But if someone asks me what I actually do - simply put, the internet is a noisy system, and my job is signal integrity. I help the right people find the right thing at the right time.

Outside of work, I build things - automations, trading systems, half-finished side projects. I travel when I can. I also try to read and learn about different subjects - life, personal finance, history, productivity, and more - and somehow convince myself each one is essential. This is where I put the overflow: ideas, photos, things I learned the hard way.